-
2024
Xingmu Petal Shower Gel made its successful debut at the Shanghai International Expo. Its premium packaging and elegant design made it a showstopper, drawing widespread acclaim from attendees.
-
2023
The launch of "Honey Wash" for the Bee Hunt campaign features high-end, minimalist, and stylish packaging that has instantly won the love of a new generation of young consumers.
-
2020
Mo Lian Honey Care, a pioneering terminal brand that integrates honey into personal care, has received recognition from top 100 distributors and chain stores.
-
2019
The launch of Awakening Encounter Perfume Care has elevated industry standards, setting a new benchmark and establishing itself as the leading haircare &bodycare brand of the year.
-
2017
The launch of the Classic Yixiu Jo Malone-inspired Freesia Perfume Shower Gel created an industry hit, with peak monthly sales exceeding one million bottles.
-
2015
The launch of the perfumed care product 'Xingmu N19' was an instant market sensation, sparking a wave of imitation among competitors immediately after its release.
-
2010
The brand JI DYIX was founded with a commitment to high-quality hair care. Its inaugural product, the "JIDYIX Protein Acid Treatment for Damaged Hair Restoration," quickly captured industry attention and gained widespread recognition.
-
2008
Yixiu Brand Establishment
Yixiu's Korean-style Perming took the market by storm..